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Business marketing in the decade ahead : the key challenges we face /

About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-WestTelecommunicatio...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Rich, Michael K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2002.
Colección:Journal of business & industrial marketing ; v. 17, no. 2/3.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe.
Descripción Física:1 online resource (136 pages).
ISBN:0861766881
9780861766888
1845446674
9781845446673