Proven strategies in competitive intelligence : lessons from the trenches /

Tested-in-the-trenches competitive intelligence techniques used at today's top companies. This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading indus...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Prescott, John E., Miller, Stephen H., 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Wiley, 2001.
Temas:
Business intelligence > Case studies.
Competition > Case studies.
Strategic planning > Case studies.
Concurrence > Études de cas.
Veille économique > Études de cas.
Planification stratégique > Études de cas.
Strategic planning
Business intelligence
Competition
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Proven Strategies in Competitive Intellegence; Contents; Preface: Corporations Get Smart; Introduction: Competitive Intelligence--Lessons from the Trenches; Competitive Intelligence at Procter & Gamble; Shaping a Corporate Competitive Intelligence Function at IBM; CI and KM Convergence: A Case Study at Shell Services International; Competitive Intelligence at Lexis-Nexis; CI at Avnet: A Bottom-Line Impact; Competitive Intelligence at Xerox; NutraSweet Faces Competition: The Critical Role of Competitive Intelligence; Competitive Intelligence at Motorola.
  • Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment CorporationUnderstanding the Competition: The CEO's Perspective; Developing a World-Class CI Program in Telecoms; Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm; Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study; Organizing the Competitive.

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