Proven strategies in competitive intelligence : lessons from the trenches /

Tested-in-the-trenches competitive intelligence techniques used at today's top companies. This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading indus...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Prescott, John E., Miller, Stephen H., 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Wiley, 2001.
Temas:
Business intelligence > Case studies.
Competition > Case studies.
Strategic planning > Case studies.
Concurrence > Études de cas.
Veille économique > Études de cas.
Planification stratégique > Études de cas.
Strategic planning
Business intelligence
Competition
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Descripción
Sumario:Tested-in-the-trenches competitive intelligence techniques used at today's top companies. This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
Notas:"These [32] articles are reprinted from Competitive intelligence review as they originally appeared, with only minor editorial changes"--Preface
Descripción Física:1 online resource (xv, 334 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:0471401781
9780471401780
0471039810
9780471039815
1280341106
9781280341106

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