Qualitative research at the marketing/entrepreneurship interface /
The essence of entrepreneurship is "effectual action". Researchers at the entrepreneurial/marketing interface suggest that small firms adapt marketing theory to their needs, undertaking a range of emergent actions in response to day-to-day events and problems, without recourse to formal pl...
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Crick, David |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Bradford, England] :
Emerald Group Pub.,
2004.
|
Colección: | Qualitative market research ;
v. 7, no. 3. |
Temas: | |
Acceso en línea: | Texto completo |
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