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Action research in marketing /
Develops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action research in marketing and its distinctive interest in analytic generalisation, that is, in building a theor...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald Group Pub.,
2004.
|
| Colección: | European journal of marketing ;
v. 38, no. 3/4, 2004. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Action research in marketing / |c guest editor, Chad Perry. |
| 260 | |a [Bradford, England] : |b Emerald Group Pub., |c 2004. | ||
| 300 | |a 1 online resource (pages 292-468) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 380 | |a Bibliography | ||
| 490 | 1 | |a European journal of marketing ; |v v. 38, no. 3/4, 2004 | |
| 504 | |a Includes bibliographical references. | ||
| 546 | |a Abstracts in French, German and Spanish. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing. | |
| 520 | |a Develops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action research in marketing and its distinctive interest in analytic generalisation, that is, in building a theory that extends beyond the particular situation that is being action researched to other situations. The three sections of this commentary include: definition of traditional action research, action learning and case research. Second, drawing of four implications from the articles within this special. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Research, Industrial. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Recherche industrielle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Research, Industrial |2 fast | |
| 653 | |a Andre fag (naturvidenskab og teknik) |a Andre fag | ||
| 700 | 1 | |a Perry, Chad. | |
| 758 | |i has work: |a Action research in marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGjdBtp9F7Jxrt8CYVTPwC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | |z 0861769325 | |
| 830 | 0 | |a European journal of marketing ; |v v. 38, no. 3/4, 2004. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=289796 |z Texto completo |
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