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Papers from the Business Innovation in the Knowledge Economy Conference 2003 /
Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2004.
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| Colección: | Qualitative market research ;
v. 7, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |