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Papers from the Business Innovation in the Knowledge Economy Conference 2003 /
Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2004.
|
| Colección: | Qualitative market research ;
v. 7, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 111 | 2 | |a Business Innovation in the Knowledge Economy Conference |d (2003) | |
| 245 | 1 | 0 | |a Papers from the Business Innovation in the Knowledge Economy Conference 2003 / |c guest editors, Lynn M. Martin and Julie Abbott. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c ©2004. | ||
| 300 | |a 1 online resource (70 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Qualitative Market Research: An International Journal. No. 4 ; |v vol. 7 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Abstracts & keywords; Guest editorial; Customer and company voices in e-commerce: a qualitative analysis; Qualitative issues in IT and organizational processes in implementing marketing strategies; Channel benefits portfolio management in the eBusiness era; V2C activity on a local level: qualitative cases -- Tampere and Silicon Valley; A qualitative sense-making classification of business incubation environments; Enhancing customer service and organizational learning through qualitative research; Awards for Excellence. | |
| 520 | |a Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including knowledge about product ranges, companies, and the marketplace. Electronic commerce (e-commerce) offers an ideal medium for the creation and exchange of both types of knowledge. This paper presents the results of an initial phase in a research cycle that looks at e-commerce through the lens of knowledge management. It | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Electronic commerce |v Congresses. | |
| 650 | 0 | |a Knowledge management |v Congresses. | |
| 650 | 0 | |a Small business |x Technological innovations |v Congresses. | |
| 650 | 0 | |a Qualitative research |v Congresses. | |
| 650 | 0 | |a Industrial management |v Congresses. | |
| 650 | 6 | |a Commerce électronique |v Congrès. | |
| 650 | 6 | |a Gestion des connaissances |v Congrès. | |
| 650 | 6 | |a Petites et moyennes entreprises |x Innovations |v Congrès. | |
| 650 | 6 | |a Recherche qualitative |v Congrès. | |
| 650 | 6 | |a Gestion d'entreprise |v Congrès. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Industrial management |2 fast | |
| 650 | 7 | |a Knowledge management |2 fast | |
| 650 | 7 | |a Qualitative research |2 fast | |
| 650 | 7 | |a Small business |x Technological innovations |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Martin, Lynn M. | |
| 700 | 1 | |a Abbott, Julie. | |
| 830 | 0 | |a Qualitative market research ; |v v. 7, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=289853 |z Texto completo |
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