Papers from the Business Innovation in the Knowledge Economy Conference 2003 /

Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Business Innovation in the Knowledge Economy Conference
Otros Autores: Martin, Lynn M., Abbott, Julie
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2004.
Colección:Qualitative market research ; v. 7, no. 4.
Temas:
Electronic commerce > Congresses.
Knowledge management > Congresses.
Small business > Technological innovations > Congresses.
Qualitative research > Congresses.
Industrial management > Congresses.
Commerce électronique > Congrès.
Gestion des connaissances > Congrès.
Petites et moyennes entreprises > Innovations > Congrès.
Recherche qualitative > Congrès.
Gestion d'entreprise > Congrès.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic commerce
Industrial management
Knowledge management
Qualitative research
Small business > Technological innovations
Conference papers and proceedings
Acceso en línea:Texto completo
Descripción
Sumario:Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including knowledge about product ranges, companies, and the marketplace. Electronic commerce (e-commerce) offers an ideal medium for the creation and exchange of both types of knowledge. This paper presents the results of an initial phase in a research cycle that looks at e-commerce through the lens of knowledge management. It
Descripción Física:1 online resource (70 pages)
Bibliografía:Includes bibliographical references.
ISBN:1845330188
9781845330187
1845441826
9781845441821

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