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E-commerce relationship marketing /
E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2004.
|
| Colección: | Journal of enterprise information management ;
v. 17, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a E-commerce relationship marketing / |c Guest editors Jerry Fjermestab and Nicholas C. Romano, Jr. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c ©2004. | ||
| 300 | |a 1 online resource (61 pages). | ||
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| 490 | 1 | |a Journal of Enterprise Information Management. No. 6 ; |v vol. 17 | |
| 588 | 0 | |a Print version record. | |
| 520 | |a E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer. Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004. | ||
| 505 | 0 | |a Abstracts & keywords -- Guest editorial -- E-relationship marketing -- From "ancient" to "modern" -- Text clustering and summary techniques for CRM message management -- SiteQual -- The impact of e-marketplaces on dyadic buyer-supplier relationships -- Integrating diverse ERP systems -- Note from the publisher. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commerce. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 700 | 1 | |a Fjermestab, Jerry. | |
| 700 | 1 | |a Romano, Nicholas C. | |
| 758 | |i has work: |a E-commerce relationship marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PD37JPjy3CxBVbq3WW3j7Xm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of enterprise information management ; |v v. 17, no. 6. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=231868 |z Texto completo |
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