E-commerce relationship marketing /

E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Fjermestab, Jerry, Romano, Nicholas C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2004.
Colección:Journal of enterprise information management ; v. 17, no. 6.
Temas:
Electronic commerce.
Relationship marketing.
Commerce électronique.
Marketing relationnel.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Commerce.
Electronic commerce
Relationship marketing
Acceso en línea:Texto completo
Descripción
Sumario:E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer. Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004.
Descripción Física:1 online resource (61 pages).
ISBN:184544051X
9781845440510
1845442156
9781845442156

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