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Research in e-service /
With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact, it has been suggested that as e-commerce is gradually advancing into the...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2002.
|
| Colección: | International Journal of Service Industry Management.
v. 13. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Contents; Abstracts and keywords; Introduction; Consumer perceptions of Internet retail service quality; E-CRM Web service attributes as determinants of customer satisfaction with retail Web sites; The impact of loyalty with e-CRM software and e-services; Internet technology and customer linking in Nordic banking; Moderated group chat; Book review; Note from the publisher; Index to Volume 13, 2002.