Research in e-service /
With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact, it has been suggested that as e-commerce is gradually advancing into the...
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Ruyter, Ko de |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bradford, England :
Emerald Group Pub.,
©2002.
|
Colección: | International Journal of Service Industry Management.
v. 13. |
Temas: | |
Acceso en línea: | Texto completo |
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