Research in e-service /

With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact, it has been suggested that as e-commerce is gradually advancing into the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ruyter, Ko de
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2002.
Colección:International Journal of Service Industry Management. v. 13.
Temas:
Electronic commerce.
Service industries > Management.
Commerce électronique.
Services (Industrie) > Gestion.
Electronic commerce
Service industries > Management
Acceso en línea:Texto completo

MARC

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245 0 0 |a Research in e-service /  |c Guest editor Dr. Ko de Ruyter. 
260 |a Bradford, England :  |b Emerald Group Pub.,  |c ©2002. 
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490 1 |a International Journal of Service Industry Management. No. 5 ;  |v vol. 13 
588 0 |a Print version record. 
505 0 |a Contents; Abstracts and keywords; Introduction; Consumer perceptions of Internet retail service quality; E-CRM Web service attributes as determinants of customer satisfaction with retail Web sites; The impact of loyalty with e-CRM software and e-services; Internet technology and customer linking in Nordic banking; Moderated group chat; Book review; Note from the publisher; Index to Volume 13, 2002. 
520 |a With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact, it has been suggested that as e-commerce is gradually advancing into the nextphase, it is essential to accompany the focus on ''high tech'' with ''high touch''. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Electronic commerce. 
650 0 |a Service industries  |x Management. 
650 6 |a Commerce électronique. 
650 6 |a Services (Industrie)  |x Gestion. 
650 7 |a Electronic commerce  |2 fast 
650 7 |a Service industries  |x Management  |2 fast 
700 1 |a Ruyter, Ko de. 
758 |i has work:  |a Research in e-service (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFvXMYV7PRMjfmxjXhKKh3  |4 https://id.oclc.org/worldcat/ontology/hasWork 
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830 0 |a International Journal of Service Industry Management.  |n No. 5 ;  |v v. 13. 
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