Research in e-service /

With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact, it has been suggested that as e-commerce is gradually advancing into the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ruyter, Ko de
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2002.
Colección:International Journal of Service Industry Management. v. 13.
Temas:
Electronic commerce.
Service industries > Management.
Commerce électronique.
Services (Industrie) > Gestion.
Electronic commerce
Service industries > Management
Acceso en línea:Texto completo
Descripción
Sumario:With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact, it has been suggested that as e-commerce is gradually advancing into the nextphase, it is essential to accompany the focus on ''high tech'' with ''high touch''.
Descripción Física:1 online resource (114 pages)
ISBN:0861767470
9780861767472
9781845446598
1845446593

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