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Pathways less travelled to value creation : interaction, dialogue and knowledge generation /
Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interac...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald Group Pub.,
2004.
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| Colección: | Journal of business & industrial marketing ;
v. 19, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interaction, dialogue and knowledge generation" articles are submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it. |
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| Descripción Física: | 1 online resource (pages 95-160) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 0861769422 9780861769421 1845443691 9781845443696 1280515120 9781280515125 9786610515127 6610515123 |