The industrial marketing and purchasing group and international marketing /

This paper uses an empirical study of the collaborative business relationships between Opel Portugal as a subsidiary the American automotive manufacturer General Motors and its Portuguese-based direct suppliers (PBDS) as a means of exploring the contributions of the three research traditions of supp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ford, David, 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald Group Pub., 2004.
Colección:International marketing review ; v. 21, no. 2, 2004.
Temas:
Industrial marketing.
Marketing.
Export marketing.
Marketing industriel.
marketing.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Export marketing
Industrial marketing
Marketing
Andre fag (naturvidenskab og teknik) > Andre fag
Acceso en línea:Texto completo
Tabla de Contenidos:
  • EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial The IMP Group and international marketing; Partnering and relationships within an international network context; Integration of relationships and business network development in the Russian transition economy; International business-relationship triads; Activating trust: the redefinition of roles and relationships in an international construction project; Values, trust, and commitment in business-to-business relationships.

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