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The industrial marketing and purchasing group and international marketing /
This paper uses an empirical study of the collaborative business relationships between Opel Portugal as a subsidiary the American automotive manufacturer General Motors and its Portuguese-based direct suppliers (PBDS) as a means of exploring the contributions of the three research traditions of supp...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald Group Pub.,
2004.
|
| Colección: | International marketing review ;
v. 21, no. 2, 2004. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 4 | |a The industrial marketing and purchasing group and international marketing / |c guest editor, David Ford. |
| 260 | |a [Bradford, England] : |b Emerald Group Pub., |c 2004. | ||
| 300 | |a 1 online resource (pages 132-231) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 490 | 1 | |a International marketing review ; |v v. 21, no. 2, 2004 | |
| 504 | |a Includes bibliographical references. | ||
| 546 | |a Abstracts in French and Spanish. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial The IMP Group and international marketing; Partnering and relationships within an international network context; Integration of relationships and business network development in the Russian transition economy; International business-relationship triads; Activating trust: the redefinition of roles and relationships in an international construction project; Values, trust, and commitment in business-to-business relationships. | |
| 520 | |a This paper uses an empirical study of the collaborative business relationships between Opel Portugal as a subsidiary the American automotive manufacturer General Motors and its Portuguese-based direct suppliers (PBDS) as a means of exploring the contributions of the three research traditions of supply chain management, multinational theory and, crucially, the role of the IMP approach. Within this research, the supply chain management concept of partnering is used to provide a bridge between the dyadic and network perspectives. Also, due to its potential in describing complex business networks. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Industrial marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 6 | |a Marketing industriel. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 653 | |a Andre fag (naturvidenskab og teknik) |a Andre fag | ||
| 700 | 1 | |a Ford, David, |d 1944- |1 https://id.oclc.org/worldcat/entity/E39PBJfcMGJPMX4x7b8VgbcwYP | |
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| 776 | 0 | |z 0861769554 | |
| 830 | 0 | |a International marketing review ; |v v. 21, no. 2, 2004. | |
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