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Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /

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This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Halinen, Aino, 1961-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	London ; New York : Routledge, 1997.
Colección:	Routledge advances in management and business studies.
Temas:	Relationship marketing. Service industries > Marketing. Relationship marketing > Finland > Case studies. Advertising agencies > Customer services > Finland > Case studies. Marketing relationnel. Services (Industrie) > Marketing. Marketing relationnel > Finlande > Études de cas. Agences de publicité > Service à la clientèle > Finlande > Études de cas. Advertising agencies > Customer services Relationship marketing Service industries > Marketing Finland Electronic books. Case studies Case studies. Études de cas.
Acceso en línea:	Texto completo

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