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Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1997.
|
| Colección: | Routledge advances in management and business studies.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Halinen, Aino, |d 1961- | |
| 245 | 1 | 0 | |a Relationship marketing in professional services : |b a study of agency-client dynamics in the advertising sector / |c Aino Halinen. |
| 260 | |a London ; |a New York : |b Routledge, |c 1997. | ||
| 300 | |a 1 online resource (xiv, 373 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Routledge advances in management and business studies | |
| 504 | |a Includes bibliographical references (pages 345-356) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Book Cover; Title; Contents; List of figures; List of tables; Preface; Acknowledgements; INTRODUCTION; The business relationship concept; Existing models of the development of business relationships; THE RESEARCH SETTING; Research strategy; Structure of the study; AN INTERACTION FRAMEWORK FOR THE DEVELOPMENT OF ADVERTISING AGENCY-CLIENT RELATIONSHIPS; The nature of advertising markets and advertising services; Context of advertising agency-client relationships; Prerequisites for starting a business relationship; The content and development process of advertising agency-client relationships. | |
| 520 | |a This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Relationship marketing |z Finland |v Case studies. | |
| 650 | 0 | |a Advertising agencies |x Customer services |z Finland |v Case studies. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Services (Industrie) |x Marketing. | |
| 650 | 6 | |a Marketing relationnel |z Finlande |v Études de cas. | |
| 650 | 6 | |a Agences de publicité |x Service à la clientèle |z Finlande |v Études de cas. | |
| 650 | 7 | |a Advertising agencies |x Customer services |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 7 | |a Service industries |x Marketing |2 fast | |
| 651 | 7 | |a Finland |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtMjwrX6pdK3hJc64v8md | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Case studies |2 fast | |
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| 655 | 7 | |a Études de cas. |2 rvmgf | |
| 776 | 0 | 8 | |i Print version: |a Halinen, Aino, 1961- |t Relationship marketing in professional services. |d London ; New York : Routledge, 1997 |w (DLC) 96007702 |
| 830 | 0 | |a Routledge advances in management and business studies. | |
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