Cargando…
The manager's guide to competitive marketing strategies /
Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
2005.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocm70593642 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 060718s2005 enka ob 000 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d OCLCQ |d TUU |d OCLCQ |d NUI |d E7B |d B24X7 |d OCLCQ |d N$T |d OCLCF |d N$T |d COO |d NLGGC |d OCLCQ |d EBLCP |d NRU |d DEBSZ |d OCLCQ |d OCLCO |d COCUF |d CNNOR |d Z5A |d MOR |d VGM |d ZCU |d MERUC |d ESU |d OCLCQ |d WY@ |d U3W |d LUE |d STF |d BRL |d WRM |d VNS |d OCLCQ |d VTS |d NRAMU |d ICG |d AU@ |d OCLCQ |d TKN |d DKC |d REC |d OCLCQ |d M8D |d OCLCQ |d VLY |d EYM |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCL | ||
| 019 | |a 171224187 |a 251861530 |a 271438639 |a 476091740 |a 646780661 |a 764506528 |a 935263744 |a 961543454 |a 961626469 |a 962596547 |a 962665037 |a 974139798 |a 974437811 |a 981435899 |a 981557533 |a 988518632 |a 995770562 |a 1005639383 |a 1037484152 |a 1043038068 |a 1058961300 |a 1060191503 |a 1097113006 |a 1162200135 |a 1194851512 |a 1241893964 |a 1274131717 |a 1274140333 |a 1290107743 | ||
| 020 | |a 1423787072 |q (electronic bk.) | ||
| 020 | |a 9781423787075 |q (electronic bk.) | ||
| 020 | |a 9781854184047 |q (electronic bk.) | ||
| 020 | |a 1854184040 |q (electronic bk.) | ||
| 020 | |a 9781854183651 | ||
| 020 | |a 1854183656 | ||
| 020 | |a 9786611204969 | ||
| 020 | |a 6611204962 | ||
| 020 | |z 9781854183705 | ||
| 020 | |z 1854183702 | ||
| 020 | |z 1854183656 | ||
| 029 | 1 | |a AU@ |b 000042331325 | |
| 029 | 1 | |a AU@ |b 000048752142 | |
| 029 | 1 | |a AU@ |b 000050967498 | |
| 029 | 1 | |a AU@ |b 000053002572 | |
| 029 | 1 | |a AU@ |b 000053249147 | |
| 029 | 1 | |a AU@ |b 000053249715 | |
| 029 | 1 | |a DEBBG |b BV043128428 | |
| 029 | 1 | |a DEBBG |b BV044125947 | |
| 029 | 1 | |a DEBSZ |b 396138314 | |
| 029 | 1 | |a DEBSZ |b 422210609 | |
| 029 | 1 | |a GBVCP |b 802137555 | |
| 029 | 1 | |a NZ1 |b 13858465 | |
| 029 | 1 | |a AU@ |b 000075745009 | |
| 035 | |a (OCoLC)70593642 |z (OCoLC)171224187 |z (OCoLC)251861530 |z (OCoLC)271438639 |z (OCoLC)476091740 |z (OCoLC)646780661 |z (OCoLC)764506528 |z (OCoLC)935263744 |z (OCoLC)961543454 |z (OCoLC)961626469 |z (OCoLC)962596547 |z (OCoLC)962665037 |z (OCoLC)974139798 |z (OCoLC)974437811 |z (OCoLC)981435899 |z (OCoLC)981557533 |z (OCoLC)988518632 |z (OCoLC)995770562 |z (OCoLC)1005639383 |z (OCoLC)1037484152 |z (OCoLC)1043038068 |z (OCoLC)1058961300 |z (OCoLC)1060191503 |z (OCoLC)1097113006 |z (OCoLC)1162200135 |z (OCoLC)1194851512 |z (OCoLC)1241893964 |z (OCoLC)1274131717 |z (OCoLC)1274140333 |z (OCoLC)1290107743 | ||
| 050 | 4 | |a HF5415.13 |b .P32 2005eb | |
| 072 | 7 | |a BUS |x 094000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.802 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Paley, Norton. | |
| 245 | 1 | 4 | |a The manager's guide to competitive marketing strategies / |c Norton Paley. |
| 250 | |a 3rd ed. | ||
| 260 | |a London : |b Thorogood, |c 2005. | ||
| 300 | |a 1 online resource (412 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets. | |
| 520 | |a Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Management |v Case studies. | |
| 650 | 0 | |a Marketing |x Planning |v Case studies. | |
| 650 | 0 | |a Strategic planning |v Case studies. | |
| 650 | 6 | |a Marketing |x Gestion |v Études de cas. | |
| 650 | 6 | |a Marketing |x Planification |v Études de cas. | |
| 650 | 6 | |a Planification stratégique |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Marketing |x Planning |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 758 | |i has work: |a The manager's guide to competitive marketing strategies (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFKWR6Q9t4txFJmd7rwPV3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Paley, Norton. |t Manager's guide to competitive marketing strategies. |b 3rd ed. |d London : Thorogood, 2005 |z 1854183656 |w (OCoLC)62226150 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=309079 |z Texto completo |
| 938 | |a Books 24x7 |b B247 |n bkb00011386 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL309079 | ||
| 938 | |a ebrary |b EBRY |n ebr10263884 | ||
| 938 | |a EBSCOhost |b EBSC |n 191720 | ||
| 938 | |a YBP Library Services |b YANK |n 2456579 | ||
| 938 | |a YBP Library Services |b YANK |n 2632223 | ||
| 994 | |a 92 |b IZTAP | ||