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Handbook of CRM : achieving excellence in customer management /

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underli...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Payne, Adrian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, [2006]
Temas:
Acceso en línea:Texto completo
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por Payne, Adrian
Publicado 2006
Texto completo
Electrónico eBook