Marketing information : a strategic guide for business and finance libraries /

Mostrar otras versiones (5)

Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials,...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Diamond, Wendy, 1953-
Otros Autores: Oppenheim, Michael R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Binghamton, NY : Haworth Information Press, ©2004.
Temas:
Marketing research > Handbooks, manuals, etc.
Strategic planning > Handbooks, manuals, etc.
Marketing > Recherche > Guides, manuels, etc.
Planification stratégique > Guides, manuels, etc.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Strategic planning
Marketing.
Informatiebronnen.
Electronic books.
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Researching the competitive environment
  • Research about customers
  • Research for the promotional strategy
  • Researching the sales strategy
  • Researching price, packaging, and place
  • Special topics.

Ejemplares similares