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Marketing information : a strategic guide for business and finance libraries /
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Binghamton, NY :
Haworth Information Press,
©2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Diamond, Wendy, |d 1953- |1 https://id.oclc.org/worldcat/entity/E39PCjHtX4BbmgvgqGcrD7jw83 | |
| 245 | 1 | 0 | |a Marketing information : |b a strategic guide for business and finance libraries / |c Wendy Diamond, Michael R. Oppenheim. |
| 260 | |a Binghamton, NY : |b Haworth Information Press, |c ©2004. | ||
| 300 | |a 1 online resource (xxvi, 342 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials, subscription databases, and free Web sites and reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information highlighting the most important features. This valuable resource will help exper. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing research |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Strategic planning |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing |x Recherche |v Guides, manuels, etc. | |
| 650 | 6 | |a Planification stratégique |v Guides, manuels, etc. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Informatiebronnen. |2 gtt |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a handbooks. |2 aat | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft | |
| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 700 | 1 | |a Oppenheim, Michael R. | |
| 730 | 0 | |a Journal of business & finance librarianship. | |
| 758 | |i has work: |a Marketing information (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFPMYRwpGFGwKGHjQQwMrm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Diamond, Wendy, 1953- |t Marketing information. |d Binghamton, NY : Haworth Information Press, ©2004 |z 0789021129 |z 078906006X |w (DLC) 2003027319 |w (OCoLC)53932640 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=244222 |z Texto completo |
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