Persuasive business proposals : writing to win more customers, clients, and contracts /
Use the latest technology and techniques to craft winning proposals.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
AMACOM,
©2004.
|
Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo Texto completo |
MARC
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100 | 1 | |a Sant, Tom. | |
245 | 1 | 0 | |a Persuasive business proposals : |b writing to win more customers, clients, and contracts / |c Tom Sant. |
250 | |a 2nd ed. | ||
260 | |a New York : |b AMACOM, |c ©2004. | ||
300 | |a 1 online resource (viii, 248 pages) : |b illustrations | ||
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505 | 0 | |a The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal. | |
588 | 0 | |a Print version record. | |
520 | |a Use the latest technology and techniques to craft winning proposals. | ||
546 | |a English. | ||
590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
650 | 0 | |a Proposal writing in business. | |
650 | 0 | |a Persuasion (Rhetoric) | |
650 | 6 | |a Affaires |x Rédaction de projets. | |
650 | 7 | |a BUSINESS & ECONOMICS |x Investments & Securities |x General. |2 bisacsh | |
650 | 7 | |a Proposal writing in business. |2 blmlsh | |
650 | 7 | |a Persuasion (Rhetoric) |2 blmlsh | |
650 | 7 | |a Persuasion (Rhetoric) |2 fast | |
650 | 7 | |a Proposal writing in business |2 fast | |
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