Cultural perspectives on services marketing /

This e-book features papers from the second meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 26 and 27, 2003. The main topic of this international seminar was Cultural perspectives on services...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Laroche, Michel
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, West Yorkshire] : Emerald Pub., 2005.
Colección:Journal of services marketing ; v. 19, no. 3.
Temas:
Customer services.
Consumers > Research.
Ethnic markets > Research.
Service à la clientèle.
Consommateurs > Recherche.
Magasins d'alimentation ethniques > Recherche.
Consumers > Research
Customer services
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea
  • The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service
  • Does Hispanic-targeted advertising work for services?
  • Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers
  • Individualistic orientation and consumer susceptibility to interpersonal influence
  • An empirical assessment of comparative approaches to service quality measurement.

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