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International e-marketing /
The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsen...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
2005.
|
| Colección: | International marketing review ;
v. 22, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a International e-marketing / |c guest editors, Nitish Singh and Sandeep Krishnamurthy. |
| 260 | |a [Bradford, England] : |b Emerald, |c 2005. | ||
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| 490 | 1 | |a International marketing review, |x 0265-1335 ; |v v. 22, no. 6 | |
| 505 | 0 | |a Preliminaries; Contents; Guest editorial; International e-marketing: opportunities and issues; An analysis of the factors affecting the adoption of electronic commerce by SMEs; Mapping the mind of the mobile consumer across borders; Sustainable competitive advantage of internet firms; Effects of URLs in traditional media advertising in China; The internationalization speed of e-commerce; Note from the publisher. | |
| 520 | |a The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed the transformational impact of theinternet/web closely. Several studies in the international e-marketing conte. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 700 | 1 | |a Krishnamurthy, Sandeep, |d 1967- |1 https://id.oclc.org/worldcat/entity/E39PCjBQtHVyJ9KdfpCT6XfRjC | |
| 700 | 1 | |a Singh, Nitish. | |
| 758 | |i has work: |a International e-marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGMPVPdyxhgK3vWD8XVYdP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a International marketing review ; |v v. 22, no. 6. | |
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