International e-marketing /

The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Krishnamurthy, Sandeep, 1967-, Singh, Nitish
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, 2005.
Colección:International marketing review ; v. 22, no. 6.
Temas:
Internet marketing.
Export marketing.
Marketing sur Internet.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Export marketing
Internet marketing
Acceso en línea:Texto completo
Descripción
Sumario:The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed the transformational impact of theinternet/web closely. Several studies in the international e-marketing conte.
Descripción Física:1 online resource
ISBN:1845448480
9781845448486
ISSN:0265-1335 ;

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