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Strategy as action : competitive dynamics and competitive advantage /
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Oxford University Press,
2006.
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| Colección: | Strategic management series (Oxford University Press)
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions. |
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| Notas: | Preface and book jacket indicate that Grimm, Lee, and Smith are the authors. |
| Descripción Física: | 1 online resource (x, 278 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 239-267) and index. |
| ISBN: | 9780195347616 0195347617 1423733886 9781423733881 |