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Brands : the logos of the global economy /
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge, Taylor & Francis Group,
2004.
|
| Colección: | International library of sociology.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Lury, Celia, |e author. | |
| 245 | 1 | 0 | |a Brands : |b the logos of the global economy / |c Celia Lury. |
| 264 | 1 | |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2004. | |
| 300 | |a 1 online resource (vii, 173 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a International library of sociology | |
| 504 | |a Includes bibliographical references (pages 149-159) and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ProQuest ebook Central, viewed March 21, 2023). | |
| 505 | 0 | |a Just do what? -- Marketing as a performative discipline and the emergence of the brand -- The interface of the brand -- Logos -- The brand as a property form of relationality -- Interactivity -- The objectivity of the brand. | |
| 520 | |a Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Business names. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Globalization |x Economic aspects. | |
| 650 | 0 | |a Logos (Symbols) | |
| 650 | 0 | |a Consumption (Economics) |x Social aspects. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Raison sociale. | |
| 650 | 6 | |a Logos (Symboles) | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Consommation (Économie politique) |x Aspect social. | |
| 650 | 6 | |a Mondialisation. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a logos. |2 aat | |
| 650 | 7 | |a globalism. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Logos (Symbols) |2 fast | |
| 650 | 7 | |a Consumption (Economics) |x Social aspects |2 fast | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Business names |2 fast | |
| 650 | 7 | |a Globalization |x Economic aspects |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Internationalisierung |2 gnd | |
| 650 | 7 | |a Marke |2 gnd | |
| 650 | 1 | 7 | |a Merken. |2 gtt |
| 650 | 1 | 7 | |a Internationalisatie. |2 gtt |
| 650 | 1 | 7 | |a Economische aspecten. |2 gtt |
| 758 | |i has work: |a Brands (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6vjRj7PmkdkFbddxyHkC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Lury, Celia. |t Brands. |d London ; New York : Routledge, 2004 |z 0415251826 |z 0415251834 |w (DLC) 2004002706 |w (OCoLC)54454608 |
| 830 | 0 | |a International library of sociology. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=182219 |z Texto completo |
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