Brands : the logos of the global economy /

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Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lury, Celia (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, Taylor & Francis Group, 2004.
Colección:International library of sociology.
Temas:
Brand name products.
Business names.
Marketing.
Globalization > Economic aspects.
Logos (Symbols)
Consumption (Economics) > Social aspects.
Marketing
Produits de marque.
Raison sociale.
Logos (Symboles)
Consommation (Économie politique) > Aspect social.
Mondialisation.
marketing.
logos.
globalism.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consumption (Economics) > Social aspects
Brand name products
Business names
Globalization > Economic aspects
Internationalisierung
Marke
Merken.
Internationalisatie.
Economische aspecten.
Acceso en línea:Texto completo
Descripción
Sumario:Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Descripción Física:1 online resource (vii, 173 pages)
Bibliografía:Includes bibliographical references (pages 149-159) and index.
ISBN:9780203495025
0203495020
9786610242344
6610242348
9781280242342
1280242345
0415251834
9780415251839

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