Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001. Part 2 /

We inhabit a world where communicationsand information technology are now anaccepted part of our lives. The technology isimproving faster and faster with product lifecycles becoming much shorter. How is thataffecting life for the consumer - especiallyyounger people? Many small and mediumcompanies wa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Business Intelligence and E-Marketing Workshop Warwick, England
Otros Autores: Stone, Merlin, Abbott, Julie
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, [2003]
Colección:Qualitative market research ; v. 6, no. 1.
Temas:
Business intelligence > Congresses.
Electronic commerce > Congresses.
Internet marketing > Congresses.
Small business > Technological innovations.
Commerce électronique > Congrès.
Marketing sur Internet > Congrès.
Petites et moyennes entreprises > Innovations.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
Business intelligence
Electronic commerce
Internet marketing
Small business > Technological innovations
Conference papers and proceedings
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Abstracts & keywords; Guest editorial; Building an e-business scenario for small business; Innovative use of the Internet in established small firms; Integrating the Web and e-mail into a push-pull strategy; Channel conflict and high involvement Internet purchases; ''Following the yellow brick road''; An investigation of online consumer purchasing.

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