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Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001. Part 2 /
We inhabit a world where communicationsand information technology are now anaccepted part of our lives. The technology isimproving faster and faster with product lifecycles becoming much shorter. How is thataffecting life for the consumer - especiallyyounger people? Many small and mediumcompanies wa...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2003]
|
| Colección: | Qualitative market research ;
v. 6, no. 1. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 111 | 2 | |a Business Intelligence and E-Marketing Workshop |d (2001 : |c Warwick, England) | |
| 245 | 1 | 0 | |a Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001. |n Part 2 / |c guest editors, Julie Abbott and Merlin Stone. |
| 260 | |a [Bradford, England] : |b Emerald, |c [2003] | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Qualitative Market Research, |x 1352-2752 ; |v v. 6, no. 1, 2003 | |
| 500 | |a Title from e-book title screen (viewed Sept. 22, 2005). | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Abstracts & keywords; Guest editorial; Building an e-business scenario for small business; Innovative use of the Internet in established small firms; Integrating the Web and e-mail into a push-pull strategy; Channel conflict and high involvement Internet purchases; ''Following the yellow brick road''; An investigation of online consumer purchasing. | |
| 520 | |a We inhabit a world where communicationsand information technology are now anaccepted part of our lives. The technology isimproving faster and faster with product lifecycles becoming much shorter. How is thataffecting life for the consumer - especiallyyounger people? Many small and mediumcompanies want to achieve more usingcurrent technologies - especially those thatallow the collection and manipulation of theenormous amounts of data available today. Inthe past, this type of technology was availableonly to the larger enterprises with deeperpockets but is now ubiquitous across allbusiness sector. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business intelligence |v Congresses. | |
| 650 | 0 | |a Electronic commerce |v Congresses. | |
| 650 | 0 | |a Internet marketing |v Congresses. | |
| 650 | 0 | |a Small business |x Technological innovations. | |
| 650 | 6 | |a Commerce électronique |v Congrès. | |
| 650 | 6 | |a Marketing sur Internet |v Congrès. | |
| 650 | 6 | |a Petites et moyennes entreprises |x Innovations. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Workplace Culture. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Corporate Governance. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Leadership. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Development. |2 bisacsh | |
| 650 | 7 | |a Business intelligence |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Small business |x Technological innovations |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Stone, Merlin. | |
| 700 | 1 | |a Abbott, Julie. | |
| 776 | 0 | 8 | |i Print version: |a Abbott, Julie. |t Business Intelligence And E-marketing Workshop, Ibm Warwick 2001 Pt2. |d Bradford : Emerald Group Publishing Limited, ©2003 |z 9780861767809 |
| 830 | 0 | |a Qualitative market research ; |v v. 6, no. 1. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=232247 |z Texto completo |
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