Applying e-commerce in business /

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Applying e-commerce in Business provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often-contradictory views about e-commerce, bringing together different academic and man...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tassabehji, Rana
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Sage, 2003.
Temas:
Electronic commerce.
Business.
Commerce électronique.
Affaires.
businesses (business enterprises)
business (commercial function)
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Business
Electronic commerce
E-commerce.
Acceso en línea:Texto completo
Descripción
Sumario:Applying e-commerce in Business provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often-contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole.
Descripción Física:1 online resource (ix, 325 pages) : color illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781412933599
1412933595
9780761948742
0761948740
9780761948759
0761948759
9781446223017
1446223019

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