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Advertising : a cultural economy /
With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
SAGE,
2004.
|
| Colección: | Culture, representation, and identities.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a McFall, Elizabeth Rose. | |
| 245 | 1 | 0 | |a Advertising : |b a cultural economy / |c Liz McFall. |
| 260 | |a London : |b SAGE, |c 2004. | ||
| 300 | |a 1 online resource (viii, 208 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 490 | 1 | |a Culture, representation and identity series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires. | |
| 520 | |a With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |x History. | |
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 6 | |a Publicité |x Histoire. | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 650 | 7 | |a Soziales System |2 gnd | |
| 650 | 7 | |a Werbung |2 gnd | |
| 650 | 7 | |a Kultur |2 gnd | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Culturele aspecten. |2 gtt |
| 650 | 1 | 7 | |a Economische aspecten. |2 gtt |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFP9rYD4fwm4TgTKwhd6Vd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a McFall, Elizabeth Rose. |t Advertising. |d London ; Thousand Oaks, Calif. : Sage Publications, 2004 |z 0761942548 |z 9780761942542 |w (DLC) 2003110017 |w (OCoLC)57579627 |
| 830 | 0 | |a Culture, representation, and identities. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=254591 |z Texto completo |
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