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Social responsibility and marketing /
The idea that an organisation is not formedmerely to provide benefit to its shareholdersis not a new concept. Some owners ofbusinesses have always recognised aresponsibility to other stakeholders and thisis evident from the early days of theIndustrial Revolution.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, West Yorkshire, England] :
[Emerald],
[2002]
|
| Colección: | Management decision ;
v. 40, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Abstracts & keywords; Editorial; Including ourselves; ''Know your customer''; Narratives of sustainable ways of living; Rekindling community spirit and identity; Local economic trading schemes and their implications for marketing assumptions, concepts and practices; Anti-corporate protest as consumer spectacle; ''The first time I took acid I was in heaven""; Measuring brand associations for museums and galleries using repertory grid analysis; Consumer segmentation in the grey market relative to rehabilitation products