Social responsibility and marketing /
The idea that an organisation is not formedmerely to provide benefit to its shareholdersis not a new concept. Some owners ofbusinesses have always recognised aresponsibility to other stakeholders and thisis evident from the early days of theIndustrial Revolution.
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Crowther, David |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Bradford, West Yorkshire, England] :
[Emerald],
[2002]
|
Colección: | Management decision ;
v. 40, no. 4. |
Temas: | |
Acceso en línea: | Texto completo |
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