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Social responsibility and marketing /

The idea that an organisation is not formedmerely to provide benefit to its shareholdersis not a new concept. Some owners ofbusinesses have always recognised aresponsibility to other stakeholders and thisis evident from the early days of theIndustrial Revolution.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Crowther, David
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, West Yorkshire, England] : [Emerald], [2002]
Colección:Management decision ; v. 40, no. 4.
Temas:
Acceso en línea:Texto completo

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