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Social responsibility and marketing /
The idea that an organisation is not formedmerely to provide benefit to its shareholdersis not a new concept. Some owners ofbusinesses have always recognised aresponsibility to other stakeholders and thisis evident from the early days of theIndustrial Revolution.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, West Yorkshire, England] :
[Emerald],
[2002]
|
| Colección: | Management decision ;
v. 40, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9781845447076 |q (electronic bk.) | ||
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| 050 | 4 | |a HF5414 |b S63eb v. 40 no. 4 | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Social responsibility and marketing / |c quest editor, David Crowther. |
| 260 | |a [Bradford, West Yorkshire, England] : |b [Emerald], |c [2002] | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Management decision, |x 0025-1747 ; |v v. 40, no. 4 | |
| 500 | |a Title from e-book title screen (viewed Aug. 26, 2005). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a The idea that an organisation is not formedmerely to provide benefit to its shareholdersis not a new concept. Some owners ofbusinesses have always recognised aresponsibility to other stakeholders and thisis evident from the early days of theIndustrial Revolution. | ||
| 505 | 0 | |a Abstracts & keywords; Editorial; Including ourselves; ''Know your customer''; Narratives of sustainable ways of living; Rekindling community spirit and identity; Local economic trading schemes and their implications for marketing assumptions, concepts and practices; Anti-corporate protest as consumer spectacle; ''The first time I took acid I was in heaven""; Measuring brand associations for museums and galleries using repertory grid analysis; Consumer segmentation in the grey market relative to rehabilitation products | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 6 | |a Marketing |x Aspect social. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Social aspects |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 700 | 1 | |a Crowther, David. | |
| 758 | |i has work: |a Social Responsibility and Marketing (Online) (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3vYV3Fd6vMg3HQV6G739C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Management decision ; |v v. 40, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=232160 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL232160 | ||
| 938 | |a EBSCOhost |b EBSC |n 135146 | ||
| 938 | |a YBP Library Services |b YANK |n 2909347 | ||
| 938 | |a YBP Library Services |b YANK |n 2365072 | ||
| 994 | |a 92 |b IZTAP | ||