Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /

Using wireless technology to create a new kind of brand relationship with customers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mathieson, Rick
Autor Corporativo: American Management Association
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2005.
Temas:
Mobile commerce.
Product management.
Commerce mobile.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Mobile commerce
Product management
Marketing.
Reclame.
Draadloze communicatie.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The rise of mBranding
  • Reach out & sell someone
  • Dialing for dollars
  • A moving experience
  • The wireless point of persuasion
  • Service with a stylus
  • No wires, new rules
  • Marketing 2020.

Ejemplares similares