Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /

Using wireless technology to create a new kind of brand relationship with customers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mathieson, Rick
Autor Corporativo: American Management Association
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2005.
Temas:
Mobile commerce.
Product management.
Commerce mobile.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Mobile commerce
Product management
Marketing.
Reclame.
Draadloze communicatie.
Acceso en línea:Texto completo
Descripción
Sumario:Using wireless technology to create a new kind of brand relationship with customers.
Descripción Física:1 online resource (ix, 244 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 213-227) and index.
ISBN:0814428908
9780814428900
1281127027
9781281127020

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