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Gurus on marketing /
This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
2003.
|
| Colección: | Gurus On ... Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kermally, Sultan. | |
| 245 | 1 | 0 | |a Gurus on marketing / |c Sultan Kermally. |
| 260 | |a London : |b Thorogood, |c 2003. | ||
| 300 | |a 1 online resource (156 pages) | ||
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| 490 | 1 | |a Gurus On ... Ser. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Acknowledgements; About the author; Contents; Introduction; ONE The fundamentals of marketing; TWO Peter Drucker; THREE Theodore Levitt; FOUR Michael Porter; FIVE Philip Kotler; SIX Tom Peters; SEVEN George Day; EIGHT Jagdish Sheth; NINE Thomas T. Nagle; TEN Gurus and strategic analytical tools; ELEVEN Further information. | |
| 520 | |a This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Aufsatzsammlung |2 gnd | |
| 650 | 7 | |a Biografie |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
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| 776 | 0 | 8 | |i Print version: |a Kermally, Sultan. |t Gurus on marketing. |d London : Thorogood, 2003 |z 1854182439 |w (OCoLC)55688312 |
| 830 | 0 | |a Gurus On ... Ser. | |
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