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Gurus on marketing /
This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
2003.
|
| Colección: | Gurus On ... Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts. |
|---|---|
| Descripción Física: | 1 online resource (156 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 1417595949 9781417595945 1854182439 9781854182432 1854185306 9781854185303 9781854182388 1854182382 1280173858 9781280173851 9786610173853 6610173850 |