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|a HF5415
|b .G47 1991eb
|
| 082 |
0 |
4 |
|a 658.8
|q OCoLC
|2 22/eng/20230216
|
| 049 |
|
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|a UAMI
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| 100 |
1 |
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|a Gerson, Richard F.
|
| 245 |
1 |
0 |
|a Writing and implementing a marketing plan :
|b a guide for small business owners /
|c Richard F. Gerson.
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| 260 |
|
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|a Los Altos, Calif. :
|b Crisp,
|c ©1991.
|
| 300 |
|
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|a 1 online resource (viii, 89 pages) :
|b illustrations
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
|
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|a data file
|2 rda
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
|
|a ""TITLE""; ""COPYRIGHT""; ""ABOUT THE AUTHOR""; ""ABOUT THIS BOOK""; ""CONTENTS""; ""PART I The Business Plan""; ""CHAPTER 1: PRE-PLANNING FOR SUCCESS""; ""SAMPLE MISSION STATEMENTS""; ""MARKET BUSINESS ANALYSIS""; ""CHAPTER 2: WRITING THE BUSINESS PLAN""; ""SECTIONS OF THE BUSINESS PLAN""; ""Section 1: Executive Summary""; ""Section 2: Company Analysis""; ""Section 3: Industry Analysis""; ""Section 4: Market Analysis""; ""Section 5: Strategic Analysis""; ""Section 6: Management Analysis""; ""Section 7: Financial Analysis""; ""PART II Writing the Marketing Plan ""; ""EXECUTIVE SUMMARY""
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| 505 |
8 |
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|a ""CHAPTER 3: THE MARKET ANALYSIS""""Market Rearch""; ""Market Attractiveness""; ""TARGET MARKET ATTRACTIVENESS RATING SCALE""; ""Product Life Cycle""; ""Company Analysis""; ""SWOT ANALYSIS""; ""Competitor Analysis""; ""Writing and Implementing a Marketing Plan 19 COMPETITORS� COMPARATIVE CHARACTERISTICS""; ""COMPETITOR ANALYSIS: MARKETING MIX""; ""Customer Analysis""; ""Cooperator Analysis""; ""Product/Program/Service Analysis and Evaluation""; ""PRODUCT/SERVICE EVALUATION""; ""CHAPTER 4: MARKET SEGMENTATION AND TARGET MARKET SALECTION""
|
| 505 |
8 |
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|a ""Market Segmentation and Target Market Selection Criteria""""Customer Analysis and Characteristics""; ""TARGET MARKET CHARACTERISTICS""; ""Other Ways to Segment the Market""; ""Getting to Know Your Customer""; ""CHAPTER 5: DEVELOPING THE MARKETING MIX""; ""GOALS AND STRATEGIES FOR THE MARKETING MIX""; ""Marketing Action Plans""; ""NEXT TASK""; ""CHAPTER 6: THE PROMOTIONAL MIX""; ""ADVERTISING""; ""PUBLIC RELATIONS""; ""NEWS RELEASE""; ""DIRECT OR PERSONAL SALES""; ""SALES PROMOTIONS""; ""CREATIVE DEVELOPMENT PLAN""; ""CREATIVE DEVELOPMENT PLAN""
|
| 505 |
8 |
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|a ""CHAPTER 7: MARKETING RESULTS AND SUPPORT DOCUMENTS""""Marketing Results""; ""Support Documents""; ""The Completed Plan""; ""MARKETING PLAN""; ""PART III Implementing the Marketing Plan""; ""MARKETING DEFINITION""; ""ADVERTISING AGENCIES""; ""ADVERTISI MEDIA""; ""ADVERTORIALS""; ""ARTICLES""; ""AWARDS""; ""BALLOONS AND BLIMPS""; ""BARTER""; ""BILLBOARDS""; ""BOARD OF DIRECTORS""; ""BROCHURES""; ""BUDGETS""; ""BULLETIN BOARDS""; ""BUNDLING (PIGGYBACKING)""; ""BUSINESS CARDS""; ""BUSINESS MEALS""; ""CATALOGS""; ""CHARITIES""; ""CONFIRMATION CALLS""; ""CONTESTS""; ""CO-OP ADVERTISING""
|
| 505 |
8 |
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|a ""CO-OP REFERRAL LISTS""""COUPONS""; ""CROSS PROMOTIONS (JOINT VENTURE MARKETING)""; ""CUSTOMER APPRECIATION PROGRAMS""; ""CUSTOMER OF THE MONTH (OR YEAR)""; ""CUSTOMER SERVICE""; ""CUSTOMER SURVEYS""; ""DEMONSTRATIONS""; ""DIRECT MAIL""; ""DIRECT RESPONSE ADVERTISEMENTS""; ""DIRECTORIES""; ""DISPLAYS""; ""DOOR HANGERS""; ""EXPANDED BUSINESS HOURS""; ""FAIRS""; ""FLYERS""; ""GIFT CERTIFICATES""; ""GIVE AWAYS""; ""GRAND OPENING""; ""GUARANTEES""; ""HELP LINES""; ""HOST OR HOSTESS""; ""IMAGE""; ""INCENTIVES""; ""INSERTS""; ""IN-SERVICE TRAINING""; ""INTERNS""; ""LEAD BOXES""; ""LEADS CLUBS""
|
| 590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Marketing
|v Dictionaries.
|
| 650 |
|
0 |
|a Small business.
|
| 650 |
|
0 |
|a Business planning.
|
| 650 |
|
6 |
|a Marketing.
|
| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a Business planning
|2 fast
|
| 650 |
|
7 |
|a Marketing
|2 fast
|
| 650 |
|
7 |
|a Small business
|2 fast
|
| 655 |
|
7 |
|a Dictionaries
|2 fast
|
| 758 |
|
|
|i has work:
|a Writing and implementing a marketing plan (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3kPTbmfW9YDCRktDrQdHC
|4 https://id.oclc.org/worldcat/ontology/hasWork
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4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3116964
|z Texto completo
|
| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL3116964
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| 938 |
|
|
|a ebrary
|b EBRY
|n ebr10058855
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| 938 |
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|a Internet Archive
|b INAR
|n writingimplement00rich
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| 994 |
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|a 92
|b IZTAP
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