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Nonprofit internet strategies : best practices for marketing, communications, and fundraising success /
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies. |
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| Descripción Física: | 1 online resource (xiv, 345 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0471716197 9780471716198 9780471691884 0471691887 1280254890 9781280254895 9786610254897 6610254893 |