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Smart services : competitive information strategies, solutions, and success stories for service businesses /
Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and st...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Medford, N.J. :
Information Today, Inc.,
©2002.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intel. |
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| Descripción Física: | 1 online resource (xii, 236 pages) |
| Bibliografía: | Includes bibliographical references (pages 205-209) and index. |
| ISBN: | 1573879843 9781573879842 9781937290740 1937290743 9781937290757 1937290751 |