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Creating the modern man : American magazines and consumer culture, 1900-1950 /
"In Creating the Modern Man, Tom Pendergast studies the multifaceted ways that masculinity is represented in magazines published during this transitional period." "Pendergast focuses on the rise of mass consumer culture, demonstrating that consumerism was a key factor in reshaping Ame...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Columbia, Mo. :
University of Missouri Press,
©2000.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "In Creating the Modern Man, Tom Pendergast studies the multifaceted ways that masculinity is represented in magazines published during this transitional period." "Pendergast focuses on the rise of mass consumer culture, demonstrating that consumerism was a key factor in reshaping American notions of masculinity as presented in popular magazines. Whereas much scholarship has decried the effects of consumerism, Pendergast treats consumer culture as an energizing force in the American magazine market. He suggests that such magazines offered men new and meaningful visions of masculine identity and argues that men actively participated in restructuring the masculine ideal."--Jacket |
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| Descripción Física: | 1 online resource (x, 289 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 269-283) and index. |
| ISBN: | 0826262244 9780826262240 |