Tough calls : AT & T and the hard lessons learned from the telecom wars /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Martin, Dick, 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2005.
Temas:
AT & T (Firm) > History.
AT & T.
AT & T (Firm)
Telecommunication > United States > History.
Télécommunications > États-Unis > Histoire.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Telecommunication
United States
Samfundsvidenskab > Økonomi.
Electronic books.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Don't dance to the music of your own buzz
  • Understand the power of symbols
  • Take control
  • Complete the CEO
  • Expect the dumbing down of reality
  • Work inside out toward your customers
  • Don't let plugging leaks become an obsession
  • Casting is everything
  • Pay attention to the power of the few
  • Don't confuse politics and public relations
  • Say good-bye to the rah-rah brother- and sisterhood
  • Stay off the treadmill of expectations
  • It's okay to change your mind
  • Credibility breaks all ties
  • Reimagine your company's mission
  • Practice ambidextrous leadership.

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