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Tough calls : AT & T and the hard lessons learned from the telecom wars /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Martin, Dick, |d 1946- |1 https://id.oclc.org/worldcat/entity/E39PCjvF38fJdhGFPWvFyW6fC3 | |
| 245 | 1 | 0 | |a Tough calls : |b AT & T and the hard lessons learned from the telecom wars / |c Dick Martin. |
| 260 | |a New York : |b AMACOM, |c ©2005. | ||
| 300 | |a 1 online resource (viii, 294 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (pages 273-286) and index. | ||
| 505 | 0 | |a Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b Through good and bad, few companies have been so prominently and constantly in the public eye as AT & T. Unblinkingly honest, Tough Calls is an insider?s firsthand account of how AT & T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. Tough Calls sheds new light on some of the telecom and media industries? most high-profile leaders as well as watershed events in AT & T?s recent history, including:* the 1996 layoff of 40,000 employees* CEO succession gone awry* ongoing battles with the Bells* more than $100 billion in acquisitions* AT & T?s second break-up in five years A cautionary tale that all businesses should heed, Tough Calls takes readers behind the scenes to show:* how the media decide what is business news on any given day* the outsized influence of small groups with big interests* how hardball public relations tactics can backfireTo be sure, AT & T retains its position as a key player in the ever-expanding telecommunications industry. But it has had to struggle to remain competitive. Tough Calls draws valuable business lessons from AT & T?s experience, and illuminates paths to take as well as those to avoid at all costs. | |
| 520 | 8 | |a Annotation. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 610 | 2 | 0 | |a AT & T (Firm) |x History. |
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| 650 | 0 | |a Telecommunication |z United States |x History. | |
| 650 | 6 | |a Télécommunications |z États-Unis |x Histoire. | |
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| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Telecommunications. |2 bisacsh | |
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| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a History |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Martin, Dick, 1946- |t Tough calls. |d New York : AMACOM, ©2005 |z 0814472435 |w (DLC) 2004018451 |w (OCoLC)56192537 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3001790 |z Texto completo |
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