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Powerful proposals : how to give your business the winning edge /
"Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide. It's an invaluable tool for winning contracts in any market."--Jacket
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
©2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Ch. 1. The power of the A+ proposal
- Ch. 2. A simple notion : a proposal must sell, not just tell
- Ch. 3. Getting your message across : technical proposals for every reader
- Ch. 4. Selling the benefits : customer-oriented proposals
- Ch. 5. What it takes to win : credibility, acceptability, and preference
- Ch. 6. Winning executive summaries : your most powerful selling tool
- Ch. 7. Timing is everything : positioning to win
- Ch. 8. Proposal management : the art of containing chaos
- Ch. 9. Getting it written, getting it right : guide to creating compelling proposals
- Ch. 10. The review process : making sure the power is in the proposal
- Ch. 11. Learning forward : win or lose protocols for continuous improvement
- App. A. The ultimate weapon : maximize proposal effectiveness with techies who can sell
- App. B. Models of issue-driven and ad-style executive summaries.