Customer-centered telecommunications services marketing /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Strouse, Karen G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Artech House, 2004.
Colección:Artech House telecommunications library.
Temas:
Telecommunication > Marketing.
Customer relations.
Consumer satisfaction.
Competition, International.
Consumer Behavior
Consommateurs > Satisfaction.
Concurrence internationale.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Competition, International
Consumer satisfaction
Customer relations
Telecommunication > Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Customer-Centered Telecommunications Services Marketing; Contents; Preface xiii; Customer-Centered Telecommunications Services Marketing xiii; 1 The State of the Telecommunications Industry 1; 2 The Nature of Telecommunications Competition 15; 3 The Marketing Plan for a Customer-Centered Telecommunications Enterprise 27; 4 Market Research 39; 5 Customer Demand 51; 6 Competitive Intelligence 63; 7 Channel Management 77; 8 Stakeholder Management 91; 9 Market Segmentation 105; 10 Pricing 117; 11 Customer Loyalty, Retention, and Churn 131; 12 The Customer Relationship Management Process 143
  • 13 Branding 15714 Marketing-Based Innovation 171; 15 Customer-Centered Technology Marketing 183; Acronyms 195; About the Author 197; Index 199

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