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Advertising to children on TV : content, impact, and regulation /
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effecti...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum,
©2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Gunter, Barrie. | |
| 245 | 1 | 0 | |a Advertising to children on TV : |b content, impact, and regulation / |c Barrie Gunter, Caroline Oates, and Mark Blades. |
| 260 | |a Mahwah, N.J. : |b Lawrence Erlbaum, |c ©2005. | ||
| 300 | |a 1 online resource (ix, 209 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 171-195) and indexes. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t The issues about television advertising to children -- |t The nature of advertising to children -- |t Children's early understanding of television advertisements -- |t Advanced understanding of advertising -- |t Theoretical approaches to studying children's understanding of advertisements -- |t Advertising impact : knowledge, attitudes, and values -- |t Advertising influence : choice and consumption -- |t The incidental influence of advertising -- |t Advertising regulation and research -- |t Concluding comments. |
| 520 | |a The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Television advertising and children. | |
| 650 | 0 | |a Advertising and children. | |
| 650 | 6 | |a Publicité télévisée et enfants. | |
| 650 | 6 | |a Publicité et enfants. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Advertising and children |2 fast | |
| 650 | 7 | |a Television advertising and children |2 fast | |
| 650 | 1 | 7 | |a Reclamefilms. |2 gtt |
| 650 | 1 | 7 | |a Kinderen. |2 gtt |
| 700 | 1 | |a Oates, Caroline. | |
| 700 | 1 | |a Blades, Mark. | |
| 758 | |i has work: |a Advertising to children on TV (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGDXGcgJ4KfHFKr4hrhrbd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Gunter, Barrie. |t Advertising to children on TV. |d Mahwah, N.J. : Lawrence Erlbaum, ©2005 |z 0805844880 |w (DLC) 2004043266 |w (OCoLC)54775814 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=234268 |z Texto completo |
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